Grow.ing
From soura to creating
Creat.ing is a social media and content agency in Labone, Accra, founded by Hassan Bahsoun. He started on his own in Lebanon in 2008 with Soura, an advertising and photography studio, moved to Ghana and started again as by bahsoun in 2013. That business grew into a team of 21 creatives, and was renamed Creat.ing.
2008
soura
Sour, Lebanon
Hassan Bahsoun starts out on his own in Sour, on the coast of Lebanon, with an advertising and photography studio. In Arabic, صورة means image, and it means photo. Read another way it is Sour, the city, and advertising.
2013
by bahsoun
Ghana
Hassan moves to Ghana and starts again from scratch, on his own, under a new name: by bahsoun.
today
creat.ing
Labone, Accra
The same business under a new name. What started as by bahsoun grew into a full creative operation, and the rebrand to Creat.ing gave it a name to match: 21 creatives, strategy, production, community, paid ads and websites under one roof, and our own studio opening soon. The logo still says by bahsoun.
Meet.ing
Who you are working with
21 creatives, one roof in Labone. Every brand gets a pod: a lead who knows its industry, with production, design and paid media around them, so the strategy, the shoot and the posting never argue with each other. Nothing is outsourced, which is why a shoot can be planned on Monday and posted on Tuesday.
strategy
Audits, positioning and the editorial direction, before anything is shot or posted.
account pods
A lead per industry: food and beverage, retail, home and tools, real estate and premium.
photography
Stills and food styling, lit with Profoto and shot on Canon, on location or in the studio.
video and production
Reels, TikTok, campaign films and documentary shorts, from the shot list to the grade.
design
Brand systems, layouts, menus and the artwork the campaigns run on.
community management
Calendars, publishing, stories, and the replies your customers get the same day.
paid media
Meta and Google campaigns, built around the content rather than bolted on.
traffic and operations
Schedules, shoot days and approvals, so the work lands when it was promised.
Answer.ing
Asking for a friend
Hassan Bahsoun. He started in Lebanon in 2008 under the name Soura, moved to Ghana and started again as by bahsoun in 2013, and runs Creat.ing today.
In 2013, when Hassan Bahsoun moved to Ghana and started working on his own as by bahsoun. Creat.ing is the same business, renamed.
Yes. by bahsoun, founded in Ghana in 2013 by Hassan Bahsoun, was renamed Creat.ing. Same founder, same team, same work, a new name. The logo still reads creat.ing agency by bahsoun.
Labone, Accra. The team shoots on location across Greater Accra and beyond, and is opening its own 80 m² production studio in Labone.
21 creatives in house: strategists, photographers, videographers, designers, community managers and paid media specialists.
Talk.ing
Tell us what you're building
Three questions. Under a minute. We reply fast.
Step 1 of 3