what a month of social media actually includes
A month of social media management at Creat.ing is a plan, a shoot, a calendar you approve, daily posting and replies, and a report at the end. The order matters: we agree the month before we shoot it, shoot before we post it, and answer your customers every day while it runs. Everything is done by our own team in Labone, Accra, which is why a shoot planned on Monday can be posted on Tuesday.
6 minute read · Updated 1 October 2026
Before the month starts
Nothing gets posted before there is a reason to post it. A new account begins with an audit: what is already there, what worked, who is actually following, and what the competition is doing well. Out of that comes the positioning and the voice, in plain words, so that everyone writing for you sounds like the same brand.
For a running account, this step is shorter but never skipped. Last month's numbers decide what this month does more of.
The calendar, and the part where you say yes
You see the month before it happens. The calendar lists every post and story: what it is, what it says, which platform it goes to and roughly when. Campaigns and the moments that matter to your business, an anniversary, a launch, a holiday weekend, are placed first, and the everyday content fills in around them.
Approvals happen with your account lead directly, usually on WhatsApp, because that is where decisions actually get made. Nothing goes out without your yes.
The shoot day
Most of a month's content comes from one or two production days. The crew arrives with a shot list built from the calendar, so the day produces the posts that were planned rather than a folder of photos someone has to find captions for.
We light with Profoto and shoot on Canon, on location or in our studio. A restaurant day usually means dishes, the room, the people and a few vertical videos for Reels and TikTok. A retail or hardware day means products doing the job they are sold for.
Posting, every day
Editing, captions, hashtags, sizing and scheduling all happen in house. Stories go up around the posts, because an account that only posts and never appears in stories looks like an account nobody is behind.
The replies, which are most of the work
Comments and direct messages are answered daily, in your voice. Most are simple: opening hours, prices, do you deliver, is this available. They are also where the money is, because someone asking a question is someone deciding.
Anything we should not answer for you, a complaint, a booking that needs your word, a question about something only you know, goes straight to you rather than sitting unanswered.
Paid advertising, when it is part of the month
Paid is optional and it is separate. When it is in, the best-performing posts get budget behind them on Meta or Google, campaigns get built around the month's offer, and the results are watched daily rather than set and forgotten.
The ad spend itself is yours and goes to Meta or Google, never to us. Our part is the campaign and the management of it.
The report, and what changes next month
At the end of the month you get the numbers that matter: reach, engagement, what grew, which posts did the work, and what came in through messages. Then the part most reports leave out: what we are changing next month because of it.
What is not in it
Some things clients reasonably assume are included, and are not, so it is worth saying plainly:
- Ad spend: paid to Meta or Google, not to us.
- Influencer and talent fees: quoted per campaign, if you want them.
- Print and outdoor production: we design it, the printer bills for it.
- Big one-off productions: a documentary or a campaign film is its own project, not part of a monthly fee.
- Website work: a separate service, though we build sites too.
Who does the work
Every brand gets a pod: an account lead who knows the industry, with production, design, community management and paid media around them. Twenty-one creatives sit under one roof in Labone, so the strategy, the shoot and the posting never argue with each other, and nothing waits on a freelancer's reply.
What it costs
It depends on the platforms, how many posts a month, how many production days, and whether paid advertising is in. Tell us which of those you need and we will send a proposal with a clear monthly fee.