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uct

A trade supplier across hardware, electrical, security, solar and more.

UCT supplies whole projects across several trades, and owned little more than a logo. The site had to establish what the company looks and sounds like, then make a very wide range of products easy to walk through.

Client: UCT
What it is: Trade supplier website
Where: Accra
Address: uctghana.com
Status: Launching soon

what it does

Identity
Design
Product ranges

The identity authored here: the type, the colour, the way the brand speaks.
One page per trade, so an electrical contractor and a solar installer each find their own range.
A solar calculator: what a home or a business actually needs, worked out on the page.
Enquiries for a whole project, not just a single item.
A separate admin, so the ranges and the words belong to UCT.

The solar calculator

Everyone selling solar in Ghana is asked the same first question: what size do I need, and what will it cost me. Answering it by phone takes a technician twenty minutes and a spreadsheet.

So the site answers it. You say what you run and for how long, and it works out the panels, the battery and the inverter to match, then hands the whole thing to UCT as an enquiry with the numbers attached. The customer arrives already understanding their own system, and the sales team starts from a real specification instead of a blank page.

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